TOP 10 SALES MYTHS
Many small business owners are fearful of sales or selling for their business for a good reason. If your only experience with sales is door-to-door salespeople, the 6:00 p.m. mid-dinner telemarketers, or the occasional movie or TV show portraying sales as a game of persuasion and manipulation, it’s understandable why you would fear sales.
If you have never been properly trained in sales and the sales process, then all you have to rely on are the myths and misconceptions many have about selling. Like anything, until you jump in and give it a try, you will never really know the truth about sales.